Friday, May 2, 2008

The Thoughts of a Masculist...


Ugh - for those of you who know me, you probably are already aware of my hypersensitive attention to issues of gender and sex. For those of you who don't know me, I wonder why/how you are reading this.

Anyways, there has been a commercial running the past few weeks that has disgusted me. It is an ad by Taco Bell for its new menu item, the Bacon Club Chalupa. Now I do not have any preexisting negative feelings toward Taco Bell or its ad campaign. Moreover, I have even enjoyed many of Taco Bell's past advertisements (e.g., the cute chihuahua who spoke Spanish). What I witnessed in this new ad, however, is neither cute nor canine nor even Spanish..what is the new ad? Blatantly sexist (against males). And as a huge masculist, I must protest and bring this atrocity to light.

In the ad, two good looking girls go to a night club where, according to one of the girls, "so many cute guys" are hanging out. The blonde female smells bacon, and the brunette with whom the blonde came reveals that she has hidden a Bacon Club Chalupa in her purse. Why? "Guys love bacon," she explains. Ew - the nerve to assume that all guys will just flock to bacon!? The commercial pushes the limit (and my nerves) further when 3 males immediately show up to the girls' table and say hello. I inferred from this ad (as it was clearly implying) that the men showed up because of the scent of bacon.

I think that I am speaking for a majority of males when I say that this ad is offensive and Taco Bell ought to rethink its latest ad campaign and show some sensitivity towards males. Until I see an ad where women flock to men at a bar because one has chocolate, sewing needles, and a full season of Sex and the City in his pocket - I think that Taco Bell has only succeeded in offending males.

Watch the ad.

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